Markus Maier

Business Manager Electrification and Racing Europe, AVL Europe



 2013 – Present  AVL

Director Electrification and Racing Test Equipment European Region


2009 – today: University Esslingen, Simulation and Prototyping


1999 – 2013: ETAS GmbH

Director Sales, Director Marketing & Strategy


1999 Toyota Motorsport GmbH

Project Leader F1 Powertrain Testing


1997 – 1999 Hewlett-Packard France

Embedded Control Systems Engineer


Batteries are very important components for the systems they operate in and they supply their energy to. Be this systems used in Marine, offshore, aviation or automotive, they are a component of a whole system. Whie developing the battery along the lines of the specified parameters like performance, safety, space, it is of utmost interest to validate the battery on the one hand against generic requirements and test cases but also as early as possible against the real life conditions, it will face later on. So validating the battery for their future system usage while the system doesn’t yet exist. AVL calls this front-loading and developed testing tools and methodologies, which will be presented in this paper.

ALL Speakers

We are currently working on our list of speakers for the conference.